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Does Your Content Present You As a Knowledgeable Professional
you follow our articles, you will know we regularly express the importance of creating high
This practice is not just a means of sharing information which will
attract more followers and customers to your door. It is also a way of building up your
authority within your own niche area. By showing potential customers your expertise through the
content you create, you are positioning yourself as a leading voice and authority within your
area of business or industry.
This article shares some ways you can present yourself as a
knowledgeable expert, and exert your authority as a trusted professional online. We hope our
suggestions will help you rise above the competition and separate yourself from the
We believe that by showing your professionalism in your field, you will be helping
to build a solid relationship with your customers. They will be able to trust what you are
selling if they can trust what you are saying. Because of this however, it is vitally important
that you maintain the quality of your content. Any inaccuracies or lapses in professionalism
could back fire seriously, and cause more damage than good.
The goal is to use your content
to help you become more recognizable. This is obviously done using a strong brand, but it can
also be done by creating a regular stream of content that answers readers' questions,
highlights current issues within your industry, or provides hints and tips that will help your
customers. Blogs and article sections on your website are an excellent way to do this. They
will help you to build up your authority and over time, you will build up a following that will
regularly check in to read what you have to say. If you need an example of this, think about
Google's Matt Cutts. He has a huge following and through high quality, cutting edge content, he
has become an authority, and a voice to be listened to on the internet.
Take time and
carefully craft your content. Each article should have a clear message. It should be written
using perfect grammar and spelling, in the language of your choice. We should say however, that
in addition to posting your article in your native tongue, it is a good idea to post it in
English, especially if you are hoping to attract an international clientele.
with other experts in your field is another way to build authority. If you are seen to be
creating interesting, fresh, and relevant content with other well-known names from your
industry, it will lend credence and kudos to your name too. Guest blogging can also achieve
this result, but exercise caution when guest blogging. Choose where your articles appear
carefully, and maintain control of the content so you can maintain the quality. Partnership
working has huge advantages, especially online, so consider teaming up with some leading lights
within your industry to present a range of interesting and enlightening articles to your target
customers. This tactic will also help you to gain respect from your peers, and that can lead to
many exciting developments for your business.
Opinions vary, but we believe there is still
value in a regular email newsletter, if it is quality! People will not relegate you to the Junk
pile if your email arrives in a timely fashion, and contains information which will interest
and inform them. The best way to pick up tips on how to produce an excellent email newsletter
is to subscribe to a few from leading brands and companies, and have a look at what they are
Make a note of the emails you read, the ones you ignore, and the ones that annoy or
irritate you! Then, break these observations down into key points and actions that you can
follow to improve your own newsletter. Sign up for the daily email newsletter from
Mashable.com. They are masters at creating news and sharing news. You will pick up some
fantastic tips from them.
Don't be afraid of video. Video is powerful content, and creating
a well-produced piece of video footage does not have to cost a fortune. Today, we all have the
ability to film, edit and upload a good quality video. Even simple PowerPoint slideshows can be
turned into videos. Think about what you want to say, and how you can say it visually. Videos
are attracting huge audiences, are popular items to share on social media, and can quickly
become viral if the content is good.
Do you feel you could lead a webinar? Instead of being
one of the attendees, why not consider holding one. You would be surprised how many people will
sign up for a webinar if it is covering a specific subject they are interested in. Spend some
time researching the webinars already being run for your industry. In the SEO and internet
marketing industry, webinars are almost at saturation point! But there are many other
businesses that could benefit from providing this service online. Consider how you could share
your knowledge with others, and what you could teach them.
Have fun developing your
content, building your voice, and your authority online. Over time it will have a positive
effect on your following, your business, and your revenue.
Check out the relevant video
resource at http://youtu.be/DHd_Uh6tKgQ
Cartoozo is a multinational Internet Marketing
company with offices in Berkeley Square, London UK and Fifth Avenue, New York, USA. Cartoozo
has a client base of over 200 and provides services in every aspect of Internet Marketing,
including Web Design, Search Engine Optimisation, Reputation Management, E-commerce and mobile
solutions. Cartoozo is also ranked as the highest income earner on Guru.com, the prestigious
independent online marketplace for businesses and freelance professionals for Search Engine
Optimisation and is constantly ranked Position 1 in Guru for the Website & E-Commerce category.