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How you can Create and Design A Website with Sales in Mind?
Among the very first choices we make as internet marketers involves the critical choices in
designing websites. We each have varying opinions and viewpoints of just what our site should
look like. More often than not, these judgements are based on personal opinions or choices
limited to the themes of the respective programs utilized for building the site. But there
should be more for this than personal preference – with no real basis for the logic and
methodology tha should go into the decisions!

What about this logic —beyond the appearance – lets also look at the “sales” potential of one design compared to another. Think about it, why do some websites sell better than anothers? Can you desire a marketing level to produce a website? Does design have much impact on sales?

You may well not realize this but a lot of the successful internet marketing businesses already figured out that design, or layout of the site should be as much of a marketing decision as the ad copy. Why is that?

Web developers (and people who have software apps) can do some amazing things with graphics and colors. You will also have an infinitely more professional looking site when an expert applies his or the girl handiwork. his comment is here Nevertheless , it is critically important to understand some of the key elements that smart marketers make certain appear (or NOT REALLY appear) on highly profitable sites. In the end, having a “pretty” site does you no good if you are not getting traffic or income from sales. Being aware of these will permit you (or your selected designer) to keep in mind this balance between marketing and design. The three key elements are color, graphics, and layout.


Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen requirements as much contrast as possible, otherwise the readers will develop vision tiredness. You do not want to irritate or tire your visitors in any way or they may leave, so be certain that the principle body of your website copy is black writing on a white history – or as near to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on a single monitor may be bright and obvious on another. Simple works.


Striking, bold images can be considered a real eye-catcher for visitors. Still, successful internet marketers are quite much unanimous in saying that you should avoid flash graphics as much as possible. Again, they tend to tire guests eyes or create a distraction from the written copy. Even if they are at first impressed by the work it may subconsciously annoy them. Simplicity is again the best way to go.

The initial ‘fold’ of your site is similar to starting a tractional paper page. If you remove a letter from an cover that is folded in three, you will clearly view the top ‘fold’ first.

This fold is what individuals will see without scrolling listed below. That is CRUCIAL that important elements like descriptive headlines, your contact number, publication subscription form etc. all show in the first fold. Do NOT place banners here unless they are the principle component of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly.

These are just some of the important elements you should be aware of when making your site. This specific “balance” will greatly increase your sales potential : once you incorporate this into your design criteria. With both design and “sales-ability” used as the foundation for the website in the original design stages you will reap the financial benefits for years and years.