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How To Avoid The Google Sandbox - Rank Your Site Fast Without Getting Stuck In the Google
of the most common questions I am asked is how I am able to take a brand new site into Google's
Top 5 for every keyword my site targets within 4-6 weeks of creating the site without getting
Time and time again I see panicked webmasters screaming that their new site has
disappeared from the Google results pages. Now sometimes there are obvious reasons why (such as
using blackhat methods or mass posting via xRumer) but this doesn't mean that you can't build
the number of powerful links you need to penetrate Google's Top 5 or even the Top 3 without
having to wait several months.
Now if you are new to SEO and you are unfamiliar with the
Google sandbox then we are talking about what happens when your relatively new site that so far
has been steadily climbing the rankings, suddenly drops back to page 10 of the results or
beyond, or in some cases disappears from the Google search results pages entirely. The Google
sandbox is particularly devastating as it can be 6 months to a year before the site recovers
its rankings and in some cases a site never regains its rankings no matter how many backlinks
you build to it.
So what does this mean for your SEO strategy?
For most people it means
building links slowly to your new site and these links need to be low strength links with a
high amount of trust in the eyes of Google. This includes getting your links from places where
you need to submit original content such as article directories. Within the first 4 weeks of
launching your site, large numbers of high pagerank links are out as they say, or are
So what is the 100% proven method that advanced Search Engine Optimizers use to "push
the pedal to the floor" for the backlinking campaign of any new site?
Unless we are a
complete raw beginner online, most of us have at least one site that we have already created
that is indexed in Google. As long as we have a site that has been in the Google index for at
least 3 months then we can make use of this powerful method to gain instant trust for our new
site. Our existing site doesn't have to have a high ranking, preferably it has some backlinks
to it but if it doesn't again that is ok, it simply needs to have been in the Google index for
at least 3 months.
If you are not sure if your existing site is in the Google index, try
the following search in Google: Site:www.yourexistingsite.com
If your site and its pages
come up as the search result then you know that your site is indexed by
So here is the simple but powerful method to gain instant trust for a
new site you intend to build:
Step 1: Create a subdomain on the existing site that is
already indexed by Google and upload some fresh original content to it.
should be related to the topic of the new site you intend to build and the original content you
upload can be a short article (around 400 words or so) that links the topic of your existing
site to the topic of your new site. This formula for the article on the subdomain is my
personal favorite as having keywords from the old niche and the niche of the new site in the
one document makes more sense to a Google spider to justify the steps that we are about to take
below, however any original article will do the trick. I like to write something along the
lines of a press release that is announcing the new site and what it will be about and why I
decided to come up with the new site after the success of my existing site.... And so on.
Remember this article is mostly for the Google spiders rather than human visitors so it doesn't
have to be a Pulitzer prize winner!
Create a link from the homepage of your
existing site to the subdomain you have just created.
Wait until this new
subdomain is indexed by Google.
Again you can check when this subdomain has been indexed by
performing the "site:www.subdomain.yourexistingsite.com" search.
Place your new
website on its destination domain.
Create a 301 redirect from the subdomain to
the new domain
Not sure what I am talking about when I say a 301 redirect?
redirect is the Google friendly method of telling the big G that your site has permanently
moved to another URL. Search engines do not apply penalties to 301 redirects as they tend to do
to other types of redirects. The best part is it is simple to do.
Open a new text file in
Notepad and add the following line to it: "Redirect permanent / http://www.newsite.com
Then save this file as ".htaccess". Make sure you get rid of the ".txt" that Notepad
attaches to its files and have "all files" selected in the file type.
You can then upload
this.htaccess file to the subdomain and it will now redirect to the new domain if you type the
subdomain in any browser.
Obviously some common sense has to prevail here. The
more backlinks and the higher the pagerank of your existing site the more trust we pass to our
new site. However the method is extremely powerful and I have used it to obtain countless first
page rankings and consistently get rankings in the Top 3 of Google. In fact it is one of my
standard methods in my SEO strategy when I want to create a new site.
Now we have
successfully created instant trust for our new site and we can begin to build greater numbers
of backlinks and more powerful backlinks with pagerank with confidence. This is how your
serious competitors are blowing right past you in Google - now you have the knowledge to step
up to the plate and take them on at the same pace!