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Leaving a legacy is a lot more than getting a gift-- it's a long lasting reminder of your commitment to a cause that is close to your heart. So close, that you chose to make precisely what will be your final present to the organisation. There are lots of charity fundraising online pages in England, if you are looking for more information and / or pricing this great site is the best kick off point annual giving consultants.
A newly released survey commissioned by the charity consortium Remember A charity found that 17% of respondents had included presents to charitable organisation within their wills, up from 14% in 2013. But the potential for legacy giving is actually bigger. Study suggests that by increasing charity wills nationally by just 1%, an additional £ 70 million in legacies might be made each year.
It appears obvious then, that charities and not-for-profits need to invest time and energy in the development of robust, thoughtful and appealing heritage programmes. Unfortunately, whether as a result of the fear of talking about the 'taboo' subject of dying, or focus being guided on other funding streams, a lot of organisations set up badly delivered, uninspiring heritage programmes, if indeed, they have one at all.
Those charities who are seeing the rewards of legacy gifts have no doubt invested energy and time in the production their programme. Effective campaigns are the ones which look to the future and focus on the transformation effect your gift will make as opposed to grieving the past and the glum nature of death.
Below Are Our Top Five Suggestions To Developing A transformation Legacy Programme:
- It's all about the preparation - do not rush in. Just because its nationwide Free Wills Month it does not mean you need to launch your campaign now.
- Suitable literature-- look to the future. Audience should feel motivated to make a unique present that will have a fantastic influence on your organisation.
- Recruit a partner solicitor(s)-- free wills are a great way to encourage givers to make the dedication now, and also give your programme added validity.
- Talk with potential givers-- honestly discussing their present and the area of your work it could be directed to will give the donor the confidence that their gift will be made use of as they desired.
- Continued stewardship-- gifts will usually not materialise immediately after their pledging! Good donor stewardship is the vital to ensuring your legacy pledges come to fruition in the end.